Brands
PERCEPTION. REPUTATION. STORY.
Brand Consulting
Our approach is centered on what we call The Collective Perspective.
We are a strategic partner for brands, helping to solve their biggest challenges. We collaborate to create brand solutions that drive culture and amplify the volume of unique and diverse audiences in ways that makes consumers feel more entertained, engaged, and empowered.
Our global team comes together in a broad, integrated offering: a Collective Perspective on the world. We are honored to represent the most prestigious and innovative brands in our industry.
Our global team comes together in a broad, integrated offering: a Collective Perspective on the world. We are honored to represent the most prestigious and innovative brands in our industry.
What we do
Our suite of integrated services work together based on bespoke client needs.
Cultural & Consumer Perspectives
Our Cultural & Consumer Insights team identifies key macro trends that define
mindset and behaviors today. We help brands add to the cultural conversation by
understanding and reaching a growing, diverse, and values-oriented audience.
Insights & Analytics
Our Insights & Analytics experts use proprietary tools and leverage data to inform strategic decision-making for our clients. We use research as the foundation of strategy, and our diversified set of products and services position our clients to derive the most value from partnerships and activation.
Partnership & Talent Strategy
We work closely with our clients to advise on partnerships across the property, media, and talent space. Our industry intel and connectivity give us the “art” while our Insights and Analytics department provides the “science” with measured data to back our strategic partner recommendations.
Social Impact
Social impact efforts have never been more relevant, or in greater demand. Building on our 25 years of experience, we remain committed to our mission: creating critical impact solutions that drive business. We specialize in strategies that help brands define and amplify what they want to stand for and ensure that their values are aligned with the impact they want to have on the world.